My goal when creating Ocular Theory was to build a multifunctional site for both myself and those I interact with. As a designer that works in multiple different styles and mediums, navigating the professional world can be a bit tricky. The safety and stability of a studio job are enticing while the freedom to experiment with freelance work is ever present. It can feel like you’re being pulled in multiple directions and siding with either can feel like a missed opportunity. The goal of Ocular Theory is to toe that line as closely as possible.

This website is my hub for my creative practice, whether that’s showcasing client work, personal passion projects, or even products down the line. It is also a resume, ever present and always available for potential clients and customers to come view to get a feel for what services they might need and the type of person I am to work with